Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings
Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial [...]
Fox Gives Back-Nine Order to Brooklyn Nine-Nine
On the heels of a trio of back-nine orders at CBS, Fox today announced that it has made a full series commitment to its new Monday night sitcom, Brooklyn Nine-Nine. [...]
Les Moonves Is on a Mission for C7 Currency
While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a [...]
Analyst: CBS Would Win the C7 Battle
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.
Moonves: C7 Switch Only a Matter of Time
Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will [...]