Nielsen: Broadcast Ad Spend Zooms in Q3
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of [...]
Burke: NBC Profits ‘Could Be Dramatically Higher’
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that [...]
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a [...]
That’s a Wrap: Broadcasters Close Out Upfront Market
The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the [...]
Closing Time: ABC Nails Down the Last of Its Upfront Deals
The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line.