Instagram advertising is blowing up. In the five months since Instagram opened its doors to all advertisers, more than 200,000 brands have started delivering ads on the platform. And it’s no surprise that marketers are eager to tap into Instagram’s audience—it boasts one of the highest per-follower engagement rates across all of the major social networks, according to Forrester.
So far, early adopters have found tremendous success on the platform. According to online dating service Match.com, they increased registration volume by 20 percent after launching their Instagram ad campaigns. And, thanks to highly engaging ad formats such as video, users are embracing brands and their messages on the platform.
Marketers looking for similar success are in luck—behold, “The Instagram Advertiser’s Playbook.”
“The Instagram Advertiser’s Playbook” aims to help brands capitalize on the platform’s promising engagement stats through a simple step-by-step approach, from building campaigns around relevant content to mastering new ad types and targeting options. Grab the guide and join the party.