Data-driven, automated media buying doesn’t just apply to digital channels.
Mobile devices are our personal headquarters. They are our link to our favorite people, our entertainment centers and even sources of inspiration.
You've probably heard: Artificial intelligence (AI) is the future of marketing. But it's not just the future—most marketers already use AI every day.
Is there anything more cringeworthy than brands trying to reach Millennials? I constantly see ads peppered with LOLs, emojis, and “Bye, Felicia”, and every day, agencies and clients are making […]
Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the […]