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How Location Data Reveals Consumers’ Mobile Moments

It’s time for advertisers to start thinking about mobile in terms of location, location, location. That old adage is more relevant than ever. In “Pursuing the Mobile Moment,” a June 2017 […]

What 6 Data Leaders Have to Say About Audience Targeting

Marketers face a number of obstacles when trying to meet the golden rule of reaching the right person with the right message at the right time. Data quality, attribution, consumer […]

It’s Time to Solve Influencer Marketing’s Problems

Successful influencer marketing is all about credibility and trust. So it’s ironic that the category is suffering its own integrity issues. The promise of influencer marketing—especially in the era of […]

Why Cost Per Visit Is the New Performance Model

With a staggering $4.4 trillion dollars of offline sales a year, in-store spending still trumps e-commerce. The challenge, however, is to clearly attribute ad spend to actual brick-and-mortar visits. That’s […]

Why Identity Mapping Is Your People-Based Marketing Hero

The personalized customer experiences that the so-called “walled gardens” enable can be a lesson to brands and agencies to deliver and operate a truly customer-obsessed business model. The key to […]

Prioritize Context to Personalize Your Marketing

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Too often, they believe they […]

It’s Time to Put AI Into Action

There’s a statistic that gets shared frequently: Back in the 70’s, people were exposed to about 300-500 ads a day. That sounds like a lot, until you realize that today, […]

How AI Will Drive the Future of TV Advertising

For all the talk about digital disruption, linear TV is still king for its combination of quality long-form content and reach. While digital video and addressable have made inroads, they’re […]