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When It Comes to Women’s Health and Wellness, It’s Time to Get Personal

To dig deeper into how women, with their growing economic power, perceive and navigate decisions about health and wellness, Resonate initiated a comprehensive study.

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How Can Brands Thrive in a Cookieless World?

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way.

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Yes, TV Is Still the Place to Be for Today’s Advertisers

To make the most out of the streaming landscape, advertisers must think holistically and invest in platforms with trusted audiences.

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Unified Commerce Is Here—Are Agencies Ready?

Commerce media is emerging as a powerful solution that combines the strengths of retail media, performance marketing and brand marketing.

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How Sports Marketers Can Fix Fan Fragmentation

By adopting a fan-first mentality and curating authentic season-long experiences, marketers can build the loyal relationships that sports fans are known for.

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Harness the Power of AR to Create Unforgettable Brand Experiences

Integrating AR ads in-game transcends the limitations of traditional advertising to create deeper brand engagement and a lasting impression on the audience.

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SSPs Need to Evolve to Meet Digital Advertising’s New Demands

If supply-side platforms are going to remain relevant, they must be more than just an ad exchange.

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Solving for Addressable TV’s Signal and Reach Challenges

The rapidly evolving CTV advertising landscape is reshaping the way advertisers reach audiences.

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2024 Working Mothers of the Year

Each year, She Runs It honors mothers who have achieved outstanding business results while serving as strong role models at work, home and within their communities.

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Whether in Romance or ROAS, Matchmaking Is Key to Success

To understand who your audience is so you can make a solid match, you need to put in the work to get it right.