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5 Ways Digital Targeting Is Taking Over Analog Media

Data-driven, automated media buying doesn’t just apply to digital channels.

To Better Understand Mobile Behavior, You Need to Consider More than Apps

Consumers today spend nearly 70 percent of their digital time on mobile.

Beyond Brand Safety: When It Comes to YouTube, Context Is King

Context has never been more important for digital video advertisers.

You Really Have to Give Mobile Consumers Choice

Mobile devices are our personal headquarters. They are our link to our favorite people, our entertainment centers and even sources of inspiration.

This Is What a (Brand) Safety-First Approach Looks Like

Brand safety is hardly a new issue, but it recently returned to the forefront.

8 Ways Marketers Are Already Using Artificial Intelligence Every Day

You've probably heard: Artificial intelligence (AI) is the future of marketing. But it's not just the future—most marketers already use AI every day.

Your College-Student Marketing Plan? It’s All Wrong

Is there anything more cringeworthy than brands trying to reach Millennials? I constantly see ads peppered with LOLs, emojis, and “Bye, Felicia”, and every day, agencies and clients are making […]

Why 6-Second Formats Are Saving Digital Video Ads

Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the […]