Media and Marketing's Top Innovations of 2008

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Michael Porter, the Harvard Business School professor and economic theorist, calls innovation “the central issue in economic prosperity.” In the midst of the worst economic morass most of us can recall, these are some of the year’s best innovations in media and marketing—some that look to have lasting influence, others that could even prove to be real game changers for digital media, in-store marketers, the TV networks, even architects of political campaigns. Barack Obama, whose team harnessed the power of the Web as no “brand” ever had, changed how political races are run, and won.

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