Rebecca Cullers | Adweek
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Rebecca Cullers
Fake Brands Get Real

A Q&A with Pete Hottelet, the master of defictionalizing fictional brands from movies and TV shows -- like Stay Puft marshmallows.CLICK HERE FOR ADFREAK'S INTERVIEW

July 26, 2010, 12:00 AM EDT

McDonald's Goes Local

McDonald's has debuted a new campaign for Washington State to show exactly how much of its menu is locally sourced.  The fast-food chain has created a microsite that lists specific…

July 23, 2010, 12:00 AM EDT

McDonald's Touts Locally Sourced Food

McDonald's has debuted a new campaign for Washington State to show exactly how much of its menu is locally sourced.  The fast-food chain has created a microsite that lists specific…

July 23, 2010, 12:00 AM EDT

BK Cooks Up Healthier Kids Meal

On July 26, Burger King will launch a new breakfast Kids Meal, which consists of an egg and cheese muffin sandwich, apple fries, and apple juice.The new offering, priced at…

July 23, 2010, 12:00 AM EDT

Perrier Signs With Burlesque Star

Perrier has tapped American burlesque star Dita Von Teese as the face of a risqué new campaign.The centerpiece of the effort, via Ogilvy & Mather, Paris, is an age-restricted interactive…

July 21, 2010, 12:00 AM EDT

Q&A: Rob Walker on Narrative and Value

AdFreak chats with the author and marketing columnist about his Significant Objects project:READ THE INTERVIEW

March 24, 2010, 12:00 AM EDT

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