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Kirk Souder

How Change Happens

As more brands seek to enter the "change" space and be more like causes than advertisers, the term "behavior change" is increasingly tossed around. When agencies talk about being behavior…

What a Difference a Day Makes

It all happened in a day.First, I woke up to find about six messages in my in-box pointing me to YouTube's posting of Dr. Jill Bolte Taylor's presentation at this…

A Voice Of One's Own

About a year ago, I left being in the biz on a full-time basis to go freelance and pursue a grad degree in counseling psychology. I very soon came to…

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