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Ki Mae Heussner

Yahoo Readies Its Advertising Arm for Election Season

Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads

For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership.…

Google’s Personalized Search Attracts Criticism

Twitter’s general counsel: ‘a bad day for the Internet’

Google’s new search changes may be a boon for Google+ but, according to some critics, they don’t bode well for the rest of the Web. Hours after Google announced its new…

With $25M Investment, eMarketer Girds for New Growth

Research firm to expand international coverage

Research firm eMarketer today announced that private investment firm Stripes Group has taken a $25 million minority stake in the company. The new funding will be used to pay back…

You-Centric Search Could Give Google+ a Boost

New feature lets users organize personal posts, photos, friends

Over the years, Google has updated its search service to organize everything from online images and video to news and blogs to products and patents. Its latest frontier? You. This morning,…

Medialets Launches Invite-Only Buying Platform for Mobile

Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

The Rise of Media Quants

College prof Joseph Turow on how data-driven advertising is shaping the world

The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…

Crowdsourced Advertising Startup Trada Raises $9M in Funding

New funding to focus on Facebook advertising, graphic-based ads

The power of the crowd seems to be paying off for Boulder, Colo.-based advertising startup Trada. The crowdsourced online marketing company was set to announce Thursday that it had closed a…

Yahoo Taps PayPal President Scott Thompson as CEO

Chairman Roy Bostock: Yahoo will remain public

Yahoo’s C-suite finally has a new CEO. Four months after ousting former Yahoo CEO Carol Bartz, the embattled Sunnyvale, Calif., company today announced that Scott Thompson would become the new chief…

Motorola Mobility Adds SetJam

Buyer is in Google's acquisition plans

Motorola Mobility, which is itself being acquired by Google, is acquiring New York-based online TV and movie guide SetJam. Former SetJam CEO Ryan Janssen announced the deal in an email to…

Social Data Uncovers Brand, TV Show Affinity

Exclusive research from Bluefin Labs

To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes. Recently released research shows that people who create…

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