Ki Mae Heussner | Adweek Ki Mae Heussner | Adweek
Ki Mae Heussner
With New Droid, Motorola Hopes for Another Razr Hit New 4G smartphone resurrects popular brand

Can the name “Razr” help put Motorola devices back on the must-have list? Seems like we’ll soon find out. At a New York press event Tuesday afternoon, Motorola Mobility released its…

October 18, 2011, 4:46 PM EDT

Real-Time Ad Targeting Gets Emotional Spectrum tries to leverage state-of-mind

Online ad targeting isn’t just about finding the right people at the right time, says digital media company BuzzLogic, it’s about reaching them with content that encourages the right emotional…

October 14, 2011, 6:11 PM EDT

Fast Chat: Craig Palmer Wikia's new CEO on scaling the company, keeping up with the social Web

Wikia, the for-profit younger sibling of Wikipedia, is growing up. And it’s getting a new CEO to help it on its way. Co-founded in 2004 by Wikipedia-founder Jimmy Wales, the community-created…

October 14, 2011, 2:43 PM EDT

LinkedIn Launches Company Status Updates, Developer Program Firms can share job info, news, videos

In a bid to boost user engagement and support marketers, LinkedIn today announced two new features at its Connect:11 event in New York. Building on its Follow Company feature, LinkedIn launched…

October 6, 2011, 10:00 AM EDT

Are We on the Cusp of ‘Social Blindness’? New media expert: Most 'social' campaigns are really 'anti-social'

You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal…

October 3, 2011, 6:39 PM EDT

MySpace’s New Owner on the Value of a ‘Like’ Measurement issues top industry exec's list of problems to solve

What does MySpace’s new owner, Specific Media CEO Tim Vanderhook, think about Facebook’s "like"? Not surprisingly, not too much. Speaking on a “leadership roundtable” with other industry executives Monday morning, Vanderhook said…

October 3, 2011, 2:49 PM EDT

LinkedIn to Marketers: Gather Ye Followers Now Cost of building a follower base will only increase

Brands hoping to keep up online better hurry up and start courting LinkedIn followers fast. So says the recently public social network for professionals, which plans to emphasize its follower feature…

September 28, 2011, 7:10 AM EDT

Fast Chat: Jimmy Wales Wikipedia founder on engagement and why the ‘like’ button isn't enough

Wikipedia may not be ad supported, but that doesn’t mean there isn't ad potential in the thousands of wikis edited every day. After founding Wikipedia in 2001, Jimmy Wales went…

September 27, 2011, 6:47 AM EDT

Case Study: Inside Airbnb’s Growth Visually engaging display ads, word of mouth pump listings

How did a vacation rental startup convince people to open up their homes to the masses? By targeting potential travelers with pretty pictures of other people's home. According to a Google case…

September 22, 2011, 9:10 AM EDT

Silicon Valley’s Seal of Approval Technology VIPs have quietly become pitchmen for cars, clothing, and alcohol brands

They might not be Us Weekly fodder yet, but a growing number of tech personalities seem to have the kind of star power that makes advertisers gush. In the past year,…

September 19, 2011, 6:40 AM EDT