Ki Mae Heussner

Last-Minute Shoppers Like Luxury Brands?

Study compares behavior of early-bird and 11th-hour consumers

Don’t be too hard on the last minute shoppers in your life. In fact, you should probably encourage their procrastination: New data suggest last minute shoppers just might end up…

Groupon’s Public Offering Will Bring Big Bucks to a Select Few

But will be worth much less than just a year ago

Groupon, the once-beloved and more recently maligned daily deals site, is finally expected to go public this week. Offering 30 million shares at $16-18 each, the IPO will value the…

Nielsen Ratings Tool Designed to Compare TV, Web

Can metrics firm finally nail down Web standard?

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…