Jon Hamm

Why Agencies and Brands Need to Embrace True Storytelling

Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

Voice: The Connected Protagonist

To reach the content-hungry consumer, marketers need to shift their own role from star to supporting player

The fusion of the social economy and the digital communications world has created an environment from which a new generation of consumer—the Connected Protagonist—has emerged. You know these people, and are…