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John R. Burbank, Ceo, Nielsen Online

Could Social Networking Bolster the 30-Second Spot?

For years, it has been assumed that home Internet usage would cannibalize live television viewing, but there's something interesting happening between social networking and live TV. Could it be that…

Fleeting Impressions

Want a firsthand lesson in the health of the Internet? Ask a friend a simple question: "What's your favorite online ad?" Chances are they'll have a tough time giving an…

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