Romantic restaurant? Fireplace-warmed log cabin? The top of the Empire State Building? Where something happens matters—whether you're looking to pop the question or trying to better understand customer behavior. Fortunately, location data has never been more accurate or easier to access.
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions.
With a staggering $4.4 trillion dollars of offline sales a year, in-store spending still trumps e-commerce. The challenge, however, is to clearly attribute ad spend to actual brick-and-mortar visits. That’s […]