Ellen Neuborne

A&E - Personalized pitches to shoppers are gaining brand loyalists

A&E is embracing the next generation of personalization: the secret kind. Visitors to the A&E e-commerce sites, which include, and, may already have experienced the new personalization…

Cabela's - Customer service carries over to Web

For some companies, personalized marketing just comes naturally. Cabela's, a family-owned retailer of hunting and fishing gear, is already renowned for its personal service. At its handful of retail stores,…

Boston Symphony - By combining direct mail with a Web pitch, BSO pulls in subscriptions

Forget research. Sometimes the best ideas for personalized marketing come from fiction. In the TV show Cheers, the character Norm is greeted by a chorus of regulars in a place… - Follow-up with customers creates higher awareness of products

Some companies have created innovative programs that draw customers to their sites and keep them coming back.For, a popular seller of flowers and gifts, personalized marketing doesn't begin and…