Time-shifted viewing is giving Conan O’Brien a leg up on the competition, but Jay Leno is still holding a slim lead over his flame-haired rival when the crucial C3 metric…
Comcast’s scheme to begin streaming live video content to iPads and other tablets precipitated a flurry of legal correspondence last week, as several cable network groups made it clear that…
After weeks of intense negotiations and some spirited public jousting, Walt Disney Co. and Time Warner Cable have hashed out a new carriage agreement covering a roster of high-profile networks…
Even the B-flat drone of the vuvuzelas hasn’t tempered America’s enthusiasm for the 2010 FIFA World Cup, and as the tournament heads into the third round of the group stage,…
NEW YORK MTV Networks digital ad sales chief Nada Stirratt is leaving the Viacom unit, having accepted the post of chief revenue officer at MySpace. She replaces Jeff Berman, who…
MTV Networks digital ad sales chief Nada Stirratt is leaving the Viacom unit, having accepted the post of chief revenue officer at MySpace. She replaces Jeff Berman, who left MySpace…
NEW YORK Google TV Ads has landed another network partner in Ovation, in a deal that will allow advertisers to leverage the search giant’s auction-based system to buy time on…
HealthiNation has launched a new on-demand video series in conjunction with the July 21 release of US News & World Report’s annual “America’s Best Hospitals” issue. The Manhattan-based content producer this…
Fast-fish chain Long John Silver’s has inked a deal with Discovery.com, buying banners and skyscrapers on the Discovery Channel’s dedicated Shark Week microsite.Ads for the Louisville-based chain will go live…
A new research report designed to assess viewer engagement as it relates to various media platforms suggests that television presents a more effective commercial environment than the Internet or mobile…
