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Anthony Crupi
Nascar Goes All-In With Green Initiative New O&M spot to bow during Fox’s STP 400

As part of an ongoing eco-friendly initiative, Nascar on Sunday will roll out a new spot designed to illustrate how its drivers and corporate partners are chipping in to help…

April 19, 2013, 2:20 PM EDT

That’s So Raven: A Sneak Peek at The Following’s Transmedia Experiment Fox lures fans of the killer drama into a web of fear

Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll. Beginning Monday, visitors to…

April 12, 2013, 4:06 PM EDT

Ad of the Day: StubHub Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

April 1, 2013, 2:06 PM EDT

AMC Rolls Out 'Something More' Cable net takes the wraps off new tagline, logo

As AMC prepares to transition from the zombie hordes of post-apocalyptic Georgia to the emotionally stunted suits of late-‘60s Madison Avenue, the network on Sunday night made a somewhat less…

March 31, 2013, 9:55 PM EDT

Discovery Gets Ready for Another Record Upfront First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

March 31, 2013, 9:45 PM EDT

Broadcast Still Trying to Find the Next Friends Same boring lineup

On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But…

March 10, 2013, 11:26 PM EDT

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

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