Alison Browe | Adweek
Advertisement
Alison Browe
MCI: LONG-DISTANCE ROMANCE

AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New YorkCREATIVE DIRECTOR: Ron BergerCOPYWRITER: Rich RothART DIRECTOR: Phil SilvestriDIRECTOR: Barry Young, Fahrenheit Films, New YorkCLIENT: MCIMCI puts rival AT&T on the defensive…

November 8, 1993, 12:00 AM EST

Interactive Media: Will It Eat Us? -- Focus Group From The Decision Shop Finds Excitement . . . Tinged With Fear

NEW YORK - What do consumers want from interactive media? Unfortunately, the only people who could possibly provide an answer - consumers - don't really understand the question.The usual savvy…

September 13, 1993, 12:00 AM EDT

Advertisement