Ray Waddell
Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events
Brand Marketing
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This [...]
Perry, Maroon 5 Enliven Windows Phone Launch
Brand Marketing
Microsoft and AT&T will launch the new Windows Phone with free concerts featuring Katy Perry at the Roseland Ballroom in New York and Maroon 5 at the Fillmore in San [...]
Katy Perry, Maroon 5 Help Launch Windows Phone
Brand Marketing
Microsoft and AT&T will launch the new Windows Phone with free concerts featuring Katy Perry at the Roseland Ballroom in New York, and Maroon 5 at the Fillmore in San [...]
Live Nation Kicks Off ‘No Service Fee’ Promo
Brand Marketing
Live Nation will roll out a massive price promotion this week, No Service Fee June, which will eliminate service fees on nearly eight million tickets, more than 700 shows and [...]
The Who’s Pete Townshend: Super Bowl Q&A
Convergent TV
The Who’s Pete Townshend, in an exclusive interview with Billboard, has revealed that the band’s upcoming Super Bowl halftime performance will feature a “compact medley” of their signature classic-rock anthems. [...]
Live Nation Taps 901 Tequila as Sponsor
Brand Marketing
Live Nation today (Wednesday) announced a new multi-year sponsorship deal with 901 Silver Tequila, the new premium tequila brand launched earlier this year by Justin Timberlake and Diab Importers. The [...]
Jack Ingram, KC Masterpiece Line Up ‘Eat and Greets’
Brand Marketing
Singer/songwriter/barbecue enthusiast Jack Ingram is partnering with KC Masterpiece Barbecue Sauces and Marinades in a campaign to encourage Americans to keep grilling throughout football season this fall. The campaign includes [...]