At the 2015 NewFronts, Vice Media previewed a slate of 10 TV shows to a room full of ad buyers, press and various attractive 20-somethings. The Brooklyn-based company provided no information—publicly, at least—about where those shows might appear or how brands might buy advertising alongside them. A sizzle reel ended with a screen that said "Coming This Fall."
No longer a sideshow to the glitzy, glad-handing TV UpFronts, the Digital Content NewFronts have come into their own. A digital offshoot of traditional television's annual ad sales event, the NewFronts have steadily grown since they launched five years ago.
Don't buy into the fear-mongering: Millennials still care about watching TV, and they want to watch TV on their TV sets.