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Why Brands and Agencies Are More Excited Than Ever for CES This Year

Ad tech becomes the main attraction
  • January 5, 2016, 11:45 PM EST
  • Sponsored

CES 2016 is shaping up to be a dramatically different event compared to years past. Trends such as the mainstreaming of virtual media, one-click commerce and the continued rise of the Internet of Things present the ad industry with more opportunities than ever.

In the video above, Michael Kassan, Chairman and CEO of MediaLink, and Laura Desmond, Global CEO of Starcom Mediavest Group and Chief Revenue Officer of Publicis Groupe, discuss the event's transformation over the years and how CES 2016 is better suited to serve marketers and advertisers than ever before. Check it out.

About the sponsors: Starcom Mediavest Group architects human experiences to create value for clients through precision marketing, content and technology solutions. MediaLink creates competitive advantage and growth strategies by navigating and connecting Silicon Valley, Madison Avenue, Hollywood and Wall Street.

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