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Infographic: The Anatomy of This Beer Brand's Amazing Email

Dissecting the top sends from 2015
  • January 10, 2016, 11:45 PM EST
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As every digital marketer knows, there's a lot of advice out there about how to increase email open rates, drive engagement and boost CTR. But what there isn't enough of are actual examples of what best-in-class emails look like, and analysis of what makes them so eye-catching and click-worthy.

Our "Top 12 Emails of 2015" report is exactly this: A showcase of great email campaigns from such brands as Dogfish Head Brewery, Mario Batali and The Oxford American. We also highlight their smart email marketing strategies including design choices, copy placement and general email structure.

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Here are some truly amazing emails for you

When it comes to email marketing, there's plenty of talk about what works and what doesn't. But what do highly successful email campaigns look like? We've plucked a few of our favorites and compiled them in this report. Check it out. 

As a glimpse of what you'll find in our top emails report, we've broken down the "anatomy" of one of these examples in the infographic below. Give it a read:

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