What The?? Gold Bond Pays Tribute to Real Working Class Heroes By Matt McCarron on Jul. 30, 2010 - 12:30 PM “I’m outraged that the LAPD has stooped to entrapping guys who want to have sex with other guys dressed as women.” There’s nothing like getting a great quote and those are the exact words of Tom De Cerchio ...
Agencies Dickies: Pants You May Not Be Tough Enough to Wear By Matt McCarron on Jul. 29, 2010 - 1:41 PM The aspirational youth can “go forth” all they want, but the blue-collar, salt-of-the-earth punching-their-cards 9-5er will continue toughing out the daily grind. That’s at least what the 90-year-old, hard-workin ...
Campaigns Subaru’s Got a Fast Car By Matt McCarron on Jul. 28, 2010 - 4:55 PM I hate Tracy Chapman’s song, “Fast Car.” It drags on, it’s depressing, and it’s catchy enough to get stuck in my head for days. So, it was with great frustration that the song crept into my mind while ...
Campaigns Nike, RZA & Extreme Sports: As Random as a Headline Gets By Matt McCarron on Jul. 27, 2010 - 2:25 PM First he gave us the 36 Chambers. Then the six-minute Triumph music video (you remember those special effects with the killa bees?) Now, in the most unlikely of partnerships since his minor role in Funny People, the RZA brings us ...
Campaigns McDonald’s Tries to Buy its Way into Another Market, Gets Called Out By Matt McCarron on Jul. 26, 2010 - 12:55 PM We think it’s a shame that big-name celebrities and brands don’t get called out more. In 1994, Ken Griffey should have laughed Michael Jordan off the baseball diamond. In 2001, the NFL let the miserable failure that wa ...
Digital Film a Day in Your Life for YouTube’s ‘Life In a Day’ Experiment By Matt McCarron on Jul. 23, 2010 - 4:52 PM Nope, this has nothing to do with the Beatles. Producer Ridley Scott and Oscar-winning director Kevin Macdonald have teamed up to make a film that captures life in a day. That day happens to be July 24, 2010 (tomorrow). As for the ...
Campaigns The Future of Music Necessitates Very Weird Masks By Matt McCarron on Jul. 22, 2010 - 1:09 PM McCann launched this new Hewlett-Packard commercial featuring Dr. Dre (wearing a weird mask) to promote the brand’s HP Envy Laptop, which they’re describing as “the first laptop built for music.” The spot f ...
Campaigns The Future: We Were Asked to Write It, Now It Has Been Written By Matt McCarron on Jul. 22, 2010 - 10:56 AM W+K has released two follow-ups to the their wildly successful “Write the Future” commercial, entitled, “The Future Has Been Written.” The first spot, presumably b-roll from the original commercial, opens w ...
Campaigns Gucci Creates Another Ridiculously Unnatural Photoshoot By Matt McCarron on Jul. 21, 2010 - 4:55 PM Gucci recently released photos of their 2010 Fall ad campaign reaffirming the notion that you, me, and every other non-supermodel in the world will look nothing like those featured in the ads, whether wearing Gucci apparel or not. ...
Brands Five Baskin-Robbins Flavors Set to Unthaw By Matt McCarron on Jul. 19, 2010 - 1:33 PM To celebrate its 65th anniversary, Baskin-Robbins has retired five of its 31 signature flavors to make room for more innovation. The “retirement party” took place late last week as the five flavors were sent to the ...