Agencies TIFF: It’s Not Just an Image By Matt McCarron on Sep. 10, 2010 - 3:00 PM As the official bank sponsor of TIFF (Toronto International Film Festival), RBC has released three commercials promoting the partnership and festival. The “See Something Original” campaign was developed by BBDO Toronto ...
Campaigns Here’s iStockphoto at Its Finest By Matt McCarron on Sep. 9, 2010 - 11:53 AM Toronto-based agency Reason Partners just came out with four shorts promoting The Weather Network. Directed by Steve Gordon, the spots feature the same voice over but differently (beautiful) imagery and a different end tag. For al ...
Campaigns Another Reason Kids Should Stay Inside and Not Get Fresh Air, Exercise By Matt McCarron on Sep. 8, 2010 - 1:41 PM The youth can skip music class. They’re already living room rock stars. Gym class is for suckers when you can get all the exercise you need marching in place four feet away from the TV. Go outside to make friends? Why? They& ...
Agencies For the Love of God, Can You Please Just Try Domino’s New Pizza?! By Matt McCarron on Sep. 7, 2010 - 11:56 AM Domino’s is continuing its “honesty is the best policy” approach with the latest spot in the brand’s “Show Me Your Pizza” campaign. Crispin’s new commercial shows Domino’s CEO, Patri ...
Brands Dear Xerox, Y&R Making You Look Bad By Matt McCarron on Sep. 3, 2010 - 11:30 AM We think it’s safe to say that Mad Men‘s been pretty great for the advertising industry. It’s enhanced the allure while giving husbands, wives, boyfriends, girlfriends and parents a mild understanding of the dail ...
People Double Rainbow Guy Sells Out to Microsoft By Matt McCarron on Sep. 2, 2010 - 3:45 PM Paul “Bear” Vasquez –aka “Double Rainbow Guy”– now promoting Microsoft’s Windows Live photo editing software. The spot spoofs the wildly popular meme (posted after the jump) by showing tha ...
Brands The Rebranding of SyFy Continues By Matt McCarron on Sep. 2, 2010 - 11:30 AM . SyFy has recently released a new animation that will serve as the opener for the channel in Spain and Portugal. For now, the animation will not appear in the US. The Barcelona-based agency, Dvein, handled the direction and anima ...
Agencies Here’s a Shoot You Wish You Attended By Matt McCarron on Sep. 1, 2010 - 4:35 PM There’s always that one shoot or work party that’s always referenced with a knowing smile, raised eyebrows and a shake of the head, aka the you-had-to-be-there look. Well, for McCann NY creative directors Sean Bryan an ...
What The?? Here’s a Fool-Proof Way to Not Get Any Future Clients By Matt McCarron on Aug. 30, 2010 - 12:23 PM Maybe you hate your job. Maybe you hate your job and you’re overwhelmed because half your team took off this week to take advantage Labor Day. Maybe you hate your job, half your team is out, you need work done but your creat ...
Agencies Volkswagen Launches Campaign That Very Few Will Participate In By Matt McCarron on Aug. 27, 2010 - 1:49 PM DDB and Tribal DDB recently launched a Volkswagen campaign in the UK to showcase the company’s two new MPV models, the Touran and Sharan, and if you enter the contest we’re pretty sure you’ll have good odds of wi ...