The Future of Music Necessitates Very Weird Masks

By Matt McCarron 

McCann launched this new Hewlett-Packard commercial featuring Dr. Dre (wearing a weird mask) to promote the brand’s HP Envy Laptop, which they’re describing as “the first laptop built for music.”

The spot features the song “Under Pressure,” Dr. Dre’s first single off his long awaited album, Detox. In the commercial, we see Dr. Dre in a futuristic studio working on a laptop that receives an upgrade of Beats Technology. On their website, HP notes that “[t]he Beats Audio Interface, combined with Traktor LE software, lets you fine-tune all the audio functions of your ENVY for maximum playback quality and seamless song mixing.”


Partnering with Dre and Beats is a clever move for HP as they vie to gain market share from Mac, which essentially runs the music industry. Our only question is, “When will Detox finally come out?!”

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