View Post Morning Shows | Ratings Week of Jan. 23 Morning Show Ratings: Good Morning America Is No. 1 in Both Total Viewers and Adults 25-54 By Mark Mwachiro on Jan. 31, 2023 - 2:30 PM This was Good Morning America's first win in both demos for the calendar year, while CBS Mornings delivered its largest average audience in 10 weeks.
View Post Morning Shows | Ratings Week of Jan. 16 Morning Show Ratings: GMA and Today Continue to Split First Place in Total Viewers and Adults 25-54 By Mark Mwachiro on Jan. 24, 2023 - 2:17 PM There should be some concern for Today, however, as it fell the most, dropping by double digits in both measurements relative to the same week one year ago.
View Post Morning Shows | Ratings Week of Jan. 9 Morning Show Ratings: GMA, Today Continue to Split First Place in Key Measurements By Mark Mwachiro on Jan. 18, 2023 - 12:41 PM CBS Mornings was the only morning show to register week-to-week declines in total viewers, while all morning shows recorded week-to-week growth in the adults 25-54 demo.
View Post Morning Shows | Ratings Week of Jan. 2 Morning Show Ratings: GMA and Today Begin 2023 by Splitting First Place By Mark Mwachiro on Jan. 10, 2023 - 2:46 PM The return of Al Roker provided NBC's Today with its largest Friday A25-54 demo win in eight months.
View Post Morning Shows | Ratings Week of Dec. 26 Morning Show Ratings: GMA Is No. 1 in Total Viewers, A25-54 During Final Week of Calendar Year By Mark Mwachiro on Jan. 4, 2023 - 3:57 PM The period between Christmas and New Year’s tends to be a low viewership time and this trend held up in 2022. That said, GMA still beat NBC's Today by +10,000 A25-54 viewers.
View Post Morning Shows | Ratings Q4 ’22 Morning Show Ratings: GMA and Today Split First Place By Mark Mwachiro on Jan. 4, 2023 - 11:18 AM CBS Mornings was the only morning show to record viewer gains in both total viewers and the adults 25-54 demo from Q4 of 20221.
View Post Morning Shows | Ratings Week of Dec. 12 Morning Show Ratings: GMA and Today Split First Place in Ratings Race By Mark Mwachiro on Dec. 20, 2022 - 3:21 PM All broadcast morning shows recorded total viewer increases from the prior week. Additionally, NBC's Today gained +5% in Adults 25-54 from the previous week, No. 1 on morning television.
View Post CBS | Morning Shows Grant Wahl’s Wife, Dr. Celine Gounder, Reveals Cause of Death on CBS Mornings By Mark Mwachiro on Dec. 14, 2022 - 3:11 PM Gounder, a CBS News medical contributor, spoke to Gayle King, where she revealed how she learned the horrible news, and how she wants her sports journalist husband to be remembered.
View Post Morning Shows | Ratings Week of Dec. 5 Morning Show Ratings: GMA and Today Split First Place By Mark Mwachiro on Dec. 13, 2022 - 3:23 PM Today gained +3% in A25-54 viewers from the prior week.
View Post Morning Shows | Ratings Week of Nov. 28 Morning Show Ratings: GMA Recaptures Top Spot in Total Viewers and A25-54 Demo By Mark Mwachiro on Dec. 6, 2022 - 2:42 PM NBC's Today fell back to Earth after its ratings highs during Thanksgiving week.
