Wednesday Stir

By Kyle O'Brien 

-Valentine’s Day is no longer just about your significant other.  It’s about showing the critical people in your life just how much you care. Agency Doe-Anderson is helping people acknowledge the people who keep your pipes clean—Roto-Rooter plumbers. Doe-Anderson was named social media AOR for Roto Rooter last year, and this campaign helps bring the company to an unexpected holiday audience. While most people don’t like to call a plumber, these candy hearts give them a sweet reason to do so.

-A playful new campaign from DoorDash advocates sending flowers to men this Valentine’s Day.


-ADWEEK takes a look at Volkswagen and changes to its marketing department, which follow the carmaker’s own admission it’s “no longer competitive.”

-In a new pair of ads from nonprofit Potential Energy Coalition, kids struggle to breathe as pollution fills the air.

-On the latest Young Influentials podcast, the host talks with Michael Kaey about how Archer is building a community for LGBTQ+ men.

-After the biggest Super Bowl in history, the network parent company that aired the game, Paramount, announced layoffs of over 800 jobs.

-Do brands need longer than 30 seconds to tell a viable story for the Super Bowl?