Wednesday Stir

By Kyle O'Brien 

-Running shoe brand Saucony is taking on the issue of people having too much screen time. In a new campaign from Doner and the Doner Partners Network, “The Marathumb Challenge.” The branded six-week experience measures the distance consumers scroll and pits it against the distance they move each week. If a user moves further than they scroll, rewards in the form of exclusive Saucony branded merchandise will be given to hundreds of participants. Consumers can take part in The Marathumb Challenge by downloading the Marathumb app on iOS and Android.

-Huge has a new CEO as Lisa De Bonis steps into the role formerly held by Mat Baxter, who led Huge through its structural reorganization.


-As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers.

-At Adweek’s Outlook 2024 event, Mischief, FCB and VaynerMedia execs talked about how their agencies are staying relevant

-Apple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home.

-Creativity remains valuable to businesses, yet the creative thinkers within them are facing a perfect storm of pressures going into 2024.

-Hinge’s newest campaign, “One More Hour,” from its in-house team, confronts the issue of Gen Z being the “loneliest generation.” Hinge teamed up with DoSomething Strategic and the Foundation for Social Connection, to invest $1 million into dozens of social groups and clubs that are creating opportunities for Gen Z to connect in person with others. Applications are now open for nonprofits to apply for grants ranging from $10,000 to $25,000 to help increase the accessibility of Gen Z’ers to find local communities in their local New York, LA, or Atlanta area.