Tools of the Trade is a new AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Next up is Shray Joshi, CEO and founder at marketing agency Good Peeps in Los Angeles.
Shray Joshi holds up his favorite work tool: Notion.
What is one tool you use all the time at work, and how does it inspire your work?
It’s a piece of connected workplace software called Notion.so.
Why is it your favorite?
The bane of every marketer’s workflow is that there are hundreds of tools being used by the team. Half of your job is figuring out what tool to use for which department and which person on the team. The sales team might like Microsoft Teams, the creative team uses Frame.io and the brand team uses Asana for task management. Notion brings all of this together. Think if Google Docs, Excel, Asana and any other work tool you could think of all came together on one platform.
In the same way Slack made team communications easy, Notion made co-working easy. With one click I can see a project tracker, a calendar, all of the content we are working on, website mock-ups etc. It is a tool that understands the needs of a project manager as well as the needs of a marketer.
How did you acquire your tool or hear about it for the first time?
I first heard about it from one of those productivity YouTubers. I saw how he structured his whole life in Notion and decided to copy it 1-for-1.
How does it help you be successful?
I use Notion every day. It has helped me to be more productive and efficient. I’m able to stay organized and on top of things, communicate with clients quickly and effectively as well as brainstorm with my team on projects we are working on without having to hop on 50 calls to get one task done.
All of this has allowed me to grow my business faster than I ever thought possible.
Does it have sentimental value?
I do find myself using the tool more than any other app on my phone outside of YouTube. If my Notion doc was deleted, I wouldn’t be able to run my life so in that way, yes it absolutely has sentimental value.
Do you think your tool could go TikTok viral?
Notion has a huge fan base on TikTok. People are constantly showing others how they structure their Notion doc, and sharing effective templates for other people to use.