Wednesday Stir

By Kyle O'Brien 

-Creators are the new influencers and Frito-Lay’s latest campaign celebrates the identities and talents of rising multicultural creators, in continuation of the company’s five-year commitment to amplify diverse creative voices. The spot highlights five “Joy Creators” sharing what the term “My Joy” means to them in a series of energetic vignettes. In addition to working with diverse talent, Frito-Lay brought on Argentinian-born filmmaker Robert Llauro and Obsidianworks, founded by Michael B. Jordan and Chad Easterling, to bring the campaign to life. Creators include Color Me Courtney, DJ Lex, Forsyth Fire Escape, Briana Green and Michelle Santana.

-Moon Pie, with the help from Tombras, aimed to become the first snack food to build brand loyalty with celestial beings.


-Holiday cards are perhaps one of the few items we enjoy getting in the mail, and Adweek has rounded up the best holiday efforts from ad agencies.

-Experiential marketing has entered a renaissance era as brands are taking bigger swings with their activations.

-Uber Eats brings to life the hilarious inner monologues that may occur while ordering out, with Helen MirrenIdris Elba and Michael Cera.

-In the latest episode of Yeah That’s Probably An Ad, the hosts are joined by the newest additions to the Adweek Podcast Network Family, The Garage: Tools for Retail Media Innovation.

-The latest Young Influentials podcast features Movers+Shakers founders Geoffrey Goldberg and Evan Horowitz.