-This holiday season, pretzel brand Snyder’s of Hanover is putting a twist on one of the most beloved seasonal traditions: making gingerbread houses. In partnership with agency Saatchi & Saatchi, the brand launched a new PSA-style campaign that shines a light on the hypocrisy of gingerbread families living in houses made of themselves. The pretzel leader wants snack fans to give their gingerbread friends a more tasteful home by building a Snyder’s Pretzel Cabin instead. Not only because it is delicious, but also because it’s the right thing to do. A dedicated webpage even has three pretzel cabin plans/recipes.
-Adweek has chosen its 20 Best Ads of 2023, and they include efforts from Fiat, Steak-umm, Liquid Death and McDonald’s.
-At Adweek X in L.A. on Monday, Adweek’s Olivia Morley talked with Joan Creative’s Lisa Clunie and Crossmedia’s Kamran Asghar about the agencies’ collaboration, JoanxMedia.
-Two new reports from Dentsu and GroupM this week have predicted slower increases in ad spend than previously expected.
-New York Festivals Advertising Awards has named Javier Campopiano, global chief creative officer of McCann Worldgroup, as the jury president for NYF’s Advertising Awards. Campopiano will also curate the new jury comprised of the industry’s top international creative leaders. The 2024 New York Festivals Advertising Awards will open for entries today, December 6.
-On the latest Brave Commerce podcast, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins the hosts to discuss the evolution of relationship selling.
-On the latest Young Influentials podcast, music producer Mike WiLL Made-It tells how he is determined to not just impact the music industry, but create change beyond the studio.