VCCP US Expands Creative Leadership with Zoë Bell and Gianmaria Schonlieb

By Kyle O'Brien 

Global creative agency VCCP continues to expand its creative leadership with the appointment of Zoë Bell and Gianmaria Schonlieb as group creative directors, newly created roles at the agency. Based in New York, the pair will report to recently appointed chief creative officer Jed Grossman.

“I’m so thrilled to work with Zoë and Gianmaria again. They are both incredible creative leaders that possess the vision and ambition it takes to build a modern creative company,” said Grossman in a statement.

Bell and Schonlieb will take charge on Nutribullet, Tate’s Bake Shop, Equinix, Google and the Mark Anthony Group International portfolio, including White Claw, Mike Hard’s Lemonade and new players in the ready-to-drink category like Lazy Pour and Two Hoots.


Bell has over a decade of experience at agencies, most recently as a creative director at Arts & Letters Creative, and before that at Digitas and Publicis New York for brands including American Express, Mondelez, Sephora, and most recently Google on a global scale.

“It’s a really exciting time for VCCP US and I can’t wait to help continue the momentum of growth as well as shape the future for this awesome agency,” said Bell in a statement. “Jed and team are building a really talented, creative team and it’s an honor to come on board and be a part of that.”

Schonlieb will build the agency’s day-to-day approach to social creative through new brand experiences, collaborations and activations. He joins VCCP US from Lyft, where he most recently served as creative director, brand, entertainment and culture. He has also held creative roles at creative agencies including Wieden+Kennedy Portland and B-Reel.

Schonlieb is a tennis player turned creative leader who is also an investor and creative advisor for Racquet Mag, a quarterly magazine that celebrates the art, ideas, style and culture that surround tennis.

“VCCP US has entered a stage of pure possibility, and I look forward to adding my touch to building and reimagining the agency,” said Schonlieb in a statement. “My motto is: ‘work with the rules of now to make work that works in the now.’ To me, that means listening to client needs and taking a flexible, innovative approach toward helping them achieve their goals in the context of current culture.”

The creative hirings are the latest changes to take place at VCCP US. VCCP NY merged with San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier this year.