JoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly Works

The two independents talked at Adweek X about how reintegration boosts their pitch power

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Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off instances. But Joan Creative and Crossmedia are bucking that trend with a formal partnership that has proved that working together can be a boost to both.

Earlier this year, Joan and Crossmedia rolled out a unique offering, called JoanxMedia, which was designed to offer both agencies’ clients more options but also show that media and creative could effectively go to market together.

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