-Creative production agency Avocados and Coconuts created a spot for popular organic juicery Juice Shop’s new line of sparking tonics. Directed by Matthew Palmer, “Cheers” celebrates the playful packaging and “fantastically transportive” nature of Juice Shop’s new “drink with a purpose” with a comedic take on a classic lifestyle montage. The spot follows a couple as a normal day takes an unexpected turn when the act of “cheersing” cans of Juice Shop tonic launches them out of their apartment and into a chaotic montage. With each subsequent clink of their cans, they are transported to different locations containing varying degrees of stress, such as getting a face tattoo or outrunning a train.
-Adweek’s Media All-Stars issue is out, and Initiative U.S. CEO Stacy DeRiso is the 2023 Media Executive of the Year.
-Check out the entire list of Adweek’s 2023 Media All-Stars here.
-Mindshare manager Allison Wolf is Adweek’s 2023 Media All-Stars Rising Star.
-Pet sitting brand Rover and small indie agency Little Hands of Stone took Adweek behind the scenes of its latest campaign, a whimsical animated effort done from the pet’s point of view.
-Antique collector Rob Wolfe, one of the hosts of American Pickers on The History Channel, writes about the legacy of antique ad signage.
-Adweek’s Speed of Culture podcast sat down with Mauro Porcini, svp and chief design officer at PepsiCo to explore design’s impact on consumer and business growth.