Wednesday Stir

By Kyle O'Brien 

-Toronto’s Broken Heart Love Affair is doing more intriguing work for the Royal Ontario Museum (ROM) as part of its “Immortal” campaign. The latest piece of the museum puzzle is a membership card that is 450 million years old and “lives on” after you are gone—meaning the membership can be passed down. The one-of-a-kind card is made from a trilobite fossil and is accessed through a contest—active until March 31—where five lucky winners will receive lifelong access to ROM.

-In this week’s podcast episode of To Dine For, host Kate Sullivan welcomes Jeanne Gang, one of the world’s most celebrated architects.


Ty Ahmad-Taylor has joined Snap Inc. in the newly created position of vice president of organic growth and product marketing.

-A Kentucky city’s visitor’s bureau has created a campaign with agency Cornett that literally comes straight from the horse’s mouth, via an animal communicator.

-The Cannabis Media Council is a professional association of about 100 members that aims to be the “Got Milk” of the American weed business.

-Following a consultation, the European Union has this week released its new rules for political advertising.

-As drivers move away from gas, Ford has outlined its plans for an all-electric future in Europe.

-Understanding how emissions are categorized can help marketers avoid unintentional greenwashing.