Tuesday Stir

By Kyle O'Brien 

-A campaign for the Royal Ontario Museum (ROM) helps show the transformation of the Toronto museum with a new brand voice and powerful new film. The brand platform was designed to disrupt the way people think about the museum, ultimately communicating to audiences that ROM is an institution that will ask the big questions, invite discussion and present stories through multiple perspectives. ROM collaborated with agency partner Broken Heart Love Affair on the brand refresh and commissioned Toronto-based filmmaker Mark Zibert, in collaboration with the agency’s Carlos Moreno and Denise Rossetto, on the film that chronicles the story of human existence in visceral images and reflects the scale of ROM and its collection.

-Adweek gathered a group of industry influentials from different backgrounds to ask what each of them had experienced over the years at Cannes and what they wanted to see from this year’s festival.

-Whalar just released its study “Reaching The Unreachables,” which is delivering some bad news for the Madison Avenue employees that refuse to embrace influencer marketing.

-As part of Adweek’s Creative 100, a select group of agency honorees were chosen by our editors as talents to watch.

-The industry mourns Ulta Beauty CMO Shelley Haus, who passed away this week from complications related to an unspecified form of cancer at 49.

-McDonald’s is continuing a history of using minimalism and iconography, this time to promote its delivery service, by integrating “location pins” within illustrations of menu items.

-Despite perilous economic conditions and geopolitical turmoil like the war in Ukraine, WPP’s GroupM thinks global ad spend will keep growing, according to its global mid-year forecast.

-Inclusion advocates say now is the ideal time to initiate hard conversations around representation at Cannes.

Hanna Rudenko, lead editor of Adweek’s special April 2022 Ukraine issue, writes about what Ukraine needs from agencies and brands at Cannes.

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