–Serena Williams is back for the next TV spot in the DirecTV Stream “Get Your TV Together” campaign. But instead of turning into Wonder Woman, “The One” from TBWA\Chiat\Day LA sets up Williams as a racquet-wielding Neo character from The Matrix.
The mashup of tennis and The Matrix arrives less than a month before The Matrix Resurrections launches on December 22.
-Adweek takes a look at how Omnicom is preparing the leadership of its media agencies for the future.
–Jack Dorsey stepped down as Twitter CEO Monday, with chief technology officer Parag Agrawal taking over the role.
-Agency group MSQ has acquired international design firm Elmwood in a seven-figure deal that will see it merge with the group’s Holmes & Marchant.
-Australian creative agency The Hallway is encouraging men to open up in a heartfelt PSA, which was created in partnership with the University of Melbourne’s Centre for Mental Health and Gotcha4Life.
-Xbox has released its biggest ad yet for the Halo franchise reboot. In “Forever We Fight,” we see how conflict and heroism have remained constants throughout human history.
-Since its launch last week, the Mondelez spot for its chocolate brand Lacta, “Don’t ever leave me,” has gone viral in Greece, becoming the number-one YouTube video and being covered by national media.
-International coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn.