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It’s common knowledge that Serena Williams is a superhero in the sports world.
And in a fantastical new campaign for DirecTV’s streaming service, she officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice—a tennis racquet.
The retro-themed spot, from TBWA\Chiat\Day Los Angeles, formally introduces DirectTV Stream by mashing up the Grand Slam champ with iconic films, highlighting the service’s mix of live and on-demand entertainment.
In the spot, which begins with a viewer calling up a live Williams match, the legendary athlete finds herself unwittingly (and improbably) dropped into an indoor shopping mecca that’s infiltrated by Transformers-like gadgets.
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