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The strength of the Halo franchise’s marketing has long been in its ability to humanize a soaring sci-fi storyline that seems to have little in common with the world we know today.
Longtime Xbox agency partner 215 McCann has used live-action footage to great effect, from the award-winning 2006 “Believe” campaign for Halo 3 to this year’s series of ad vignettes focusing on characters who, while toiling at the fringes of the narrative, were still vital to the story’s progression.