Tuesday Stir

By Kyle O'Brien 

-Hyundai is all in on “Spider-Man: No Way Home,” with a long-form commercial directed by Jon Watts and featuring Tom Holland as Spider-Man and his best friend Ned Leeds played by Jacob Batalon.

In this TV spot, Spider-Man is bent on clearing his name and comes out of hiding, hitching a 300-mile ride to New York with Ned in the all-electric IONIQ 5.


-A new awareness campaign from Scam Spotter and Mischief @ No Fixed Address takes gift card scams to cinematic extremes.

-Looking to diversify its work in the digital collectibles space, NFT firm Candy Digital has hired Andre Llewellyn as chief marketing officer.

-Chipotle is debuting its “A Future Begins” campaign, created in partnership with agency Observatory and featuring a song by Kacey Musgraves.

-In an effort to transform visual aggressiveness within the neighborhoods of Lima, Peru, Mike’s Hard Lemonade and creative agency Ogilvy Perú collaborated to bring some visual sweetness to street art.

-Kraft Macaroni and Cheese is urging consumers to “Help Yourself” in its new campaign, created in partnership with Johannes Leonardo.

-Former Adweek senior editor Andrew McMains wrote in Muse by Clio about his most popular story, a CP+B creative doing a film about the Kiss song “Beth” from her point of view.

-If you’re one of the millions who are traveling for the Thanksgiving holiday, you’ll probably want some sturdy, reliable luggage. Travelpro luggage brand is bringing families together in its first campaign since the start of the pandemic—wishing travelers an “indestructible” holiday as they reconnect with family.

For the campaign, “Wishing You Indestructible Holiday Travels, a group of talented interns at Travelpro’s ad agency United Collective co-developed the concept. Viewers watch on as Travelpro luggage is overpacked, dropped, pushed through a busy airport, all to have it arrive undamaged at its final location.