Kraft Urges Consumers to Reclaim Comfort and Spread Joy

The 'Help Yourself' campaign encourages us to take care of our physical and emotional needs

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In a world where people are constantly asked to push themselves to new heights, comfort is often equated with a number of negative traits. While exploring the boundaries of a comfort zone can be beneficial, some experts say that making a point of treating yourself can greatly boost mental health, which is an integral part of living a sustainable life.

Moving away from family-oriented advertising and into the importance of individuals fostering a richer emotional world for themselves, Kraft Macaroni and Cheese (KMC) is urging consumers to “Help Yourself” in its new campaign.

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