Kraft Urges Consumers to Reclaim Comfort and Spread Joy

The 'Help Yourself' campaign encourages us to take care of our physical and emotional needs

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

In a world where people are constantly asked to push themselves to new heights, comfort is often equated with a number of negative traits. While exploring the boundaries of a comfort zone can be beneficial, some experts say that making a point of treating yourself can greatly boost mental health, which is an integral part of living a sustainable life.

Moving away from family-oriented advertising and into the importance of individuals fostering a richer emotional world for themselves, Kraft Macaroni and Cheese (KMC) is urging consumers to “Help Yourself” in its new campaign.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in