-McCain Foods, a large producer of frozen potato products serving the food service industry, has come up with an anthem for returning restaurant workers to mark National Fry Day today. “Time For Me To Fry,” performed in restaurant kitchens to the tune of REO Speedwagon’s big 1978 hit, marks McCain’s first commercial effort and the brand’s shift from sales to service in marketing.
McCain Foods worked with Smiths Agency on the ditty, which features restaurant workers with really good voices—all the singers are actors, but extras are actual restaurant workers—singing fry-related lyrics to a hit that came out no doubt before many of them were born. The ad was shot in four different restaurant kitchens, three of which had been shut down during the pandemic. New York music house, Store Front Music recreated the backing track from REO Speedwagon’s original song.
-Two newly formed agencies—HUSTLE and in-house—are carving out their respective niches by focusing on underrepresented industry talent.
–Juan Woodbury, FCB Chicago’s evp, director of branded content and entertainment, talks about his film past and connecting brands and consumers.
-Dentsu Group has named Jean Lin its new executive officer to advise and oversee the development of its sustainable client solutions service, Dentsu Sustainable Business Solutions.
-Australia is trying to get more people vaccinated against Covid-19, and one hard-hitting spot features a terrified young hospital patient on a ventilator struggling to breathe.
-Adweek explored how brands are dealing with TikTok’s comment section.
–Cedric the Entertainer will host this year’s Emmy ceremony, which will also feature a “limited” live audience on September 19.
-Hinge, the fastest-growing dating app in the U.S., is reminding singles in a new series of ads that no longer needing its dating app is something to be celebrated.
–Ikea has launched its first ever shopping app in India and The Drum checked out its plans in the world’s second-most populous country.