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It’s rare that a rapidly growing app would publicly encourage users to delete their profiles. Even so, Hinge, the fastest-growing dating app in the U.S., is reminding singles in a new series of ads that no longer needing its dating app is something to be celebrated—in fact, that’s kind of the point.
Top line
Hinge’s new ads are a continuation of its “Designed to Be Deleted” campaign, which debuted in 2019 as a way to establish itself as the more serious option in a busy landscape of dating apps.
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