Hinge Users Break Up With Their Dating Profiles in the App's New Ad

The brand doubles down on its 'Designed to Be Deleted' tagline

It’s rare that a rapidly growing app would publicly encourage users to delete their profiles. Even so, Hinge, the fastest-growing dating app in the U.S., is reminding singles in a new series of ads that no longer needing its dating app is something to be celebrated—in fact, that’s kind of the point.