R/GA has hired Daniel Barak as vp, global executive creative director, bringing him on after he helped create the agency’s Super Bowl campaign for Verizon.
The agency created the role for specifically for him because of his “deep creative tech mindset,” according to a statement.
Barak had been freelancing for R/GA for nearly a year and helped to drive the creative for Verizon’s Fortnite Stadium campaign for the Super Bowl, which garnered several awards, including four One Show pencils.
“Having worked with Daniel freelance over the last year, I know he has a deep passion to push for thinking that’s never been done before—he’s a creative person that understands new platforms and how to translate technologies in a human way and into breakthrough creative ideas,” R/GA global chief creative officer Tiffany Rolfe said in a statement.
Prior to R/GA Barak was a sought after freelancer for many agencies and brands, including Johannes Leonardo, McCann New York, TBWA, Anomaly, The Walt Disney Company, Google, Illumination Entertainment, David&Goliath, MasterClass and others. His agency experience includes vp, creative director at Saatchi & Saatchi—where he led Toyota’s Global Olympics campaign across multiple platforms—and as vp, creative director at Deutsch, where he oversaw work for Volkswagen and Target.
Barak is a multiple Cannes Lions winner, including for the “See Like Menna” campaign for Toyota, which showed the world what a blind Paralympian sees when she skis. It took home five Cannes Lions, including gold.
Barak said that he took the position with R/GA because he liked the agency’s ambition and model, and it aligned with his own vision.
“One of the things that drew me in was Tiffany’s vision for the future of creative work, and the seamless integration she is implementing between creative, technology and media to create a more human future,” Barak said in a statement.
Barak will be based in Los Angeles but will work at the global level, supporting efforts across R/GA’s 15 offices.