R/GA, the agency offering “transformation at speed,” has filled a major gap in its leadership lineup by signing Tiffany Rolfe as U.S. chief creative officer.
Starting in early December, Rolfe will co-lead the network’s creative efforts along with former evp, global chief design officer Richard Ting, who has also been promoted to U.S. CCO.
This news comes four and a half months after Chloe Gottlieb, a 16-year veteran of chairman and founder Bob Greenberg’s organization, left to become director of user experience at Google. Fellow creative lead Taras Wayner later left for Saatchi & Saatchi New York.
“Tiffany is a rare talent in the industry who has proven, time and again, the ability to solve complex business challenges with innovative creative solutions,” said U.S. president Sean Lyons in a statement. “Her ability to lead and inspire teams across a wide set of creative disciplines with strength, style and grace makes her a perfect fit for R/GA.”
Rolfe spent more than six years as partner and creative lead at New York-based strategic and creative consultancy Co:Collective. Before that, she was with Crispin Porter + Bogusky for a decade in Miami, Los Angeles and Boulder.
R/GA’s global chief talent officer, Angie Hannam, herself a CP+B veteran, finalized the new hire.
The incoming CCO started her career as a self-taught coder and web designer, working at startups and creating movie websites for companies like Pixar in her teens and twenties before starting her own company, going to school and later joining CP+B (which was the only place she interviewed) as the agency began taking its first steps into experiential, digital and guerrilla marketing.
During her ten years at CP+B, she handled some of its most interesting work for clients like Truth, Microsoft, Old Navy, Mini and Burger King and ran the second iteration of its West Coast office.
“We go in sooner than an agency and stay later than consultancy,” Rolfe said in summarizing the approach she developed in New York with Co:Collective. “[And] whats exciting about RGA is that I’m taking the skills I’ve been developing since the CP+B days. What is the story you want out in the world, and what do you do and make to get it there?”
Co:Collective co-founder Rosemarie Ryan described the departing partner as “a special breed of creative person” who gets “strategic about the problem at hand, takes her magic and turns that strategy into something actionable.”
“Obviously, I’m sad to see her go, but I think R/GA is a great place for her in that regard, because that’s something they as a company appreciate,” Ryan added.
Ryan also confirmed that CEO Ty Montague would double as CCO while the company searches for Rolfe’s replacement.
“At this moment of great disruption, R/GA has a tremendous opportunity to reset the bar for creative excellence and effectiveness,” said Ting, who added he’s “thrilled to welcome Tiffany” to the agency.
When asked whether her experience was in keeping with Bob Greenberg’s own vision, Rolfe said, “I’m aligned with not staying the same.”
“I believe that there’s change happening, and you have to try to stay ahead of that,” she said.