-On the night of the Academy Awards, Women in Film (WIF) and Fred & Farid Los Angeles launched a campaign to raise awareness of the persistent gender disparities faced by women and also women of color, in below-the-line roles within the Hollywood film industry. Utilizing insights from a comprehensive gender equality study conducted by ReFrame, the gender equity coalition founded by WIF and Sundance Institute, the campaign seeks to spark a dialogue and inspire change in the industry.
-Havas’ chairman and CEO, Yannick Bolloré, believes spinning off the network from parent company Vivendi will increase Havas’ shareholder prices.
-The ADWEEK 2024 Hot List is now out.
-The Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC grew, drawing an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo.
-In Consumer Cellular’s new 30-second spot, Nascar driver Brad Keselowski rips out of RFK Racing’s garage in his signature No. 6 Ford Mustang—chopped down to a convertible.
-For those in any doubt, women’s soccer can be a brutal sport, as Amazon’s European campaign portrays through bumps, scrapes and post-match recovery.
-SXSW is happening in Austin, and ADWEEK is on the ground, checking out all of the brand activations from LaCroix, Porsche, Paramount+ and others.
-On the latest Adweek podcast, the hosts sat down with iHeartMedia president and CMO Gayle Troberman to discuss the findings of a new study by the audio company.