-Tropical Smoothie Café is getting some help from SNL’s Chloe Fineman to promote the chain’s new Tropic Bowls. Fineman serves as the brand’s “Tropic Time Concierge,” a spunky, sunny hotel concierge who helps guests treat themselves to everyday getaways in the form of better-for-you Tropic Bowls. The vibrant campaign was produced by 3Headed Monster.
-Producing four events in 36 hours at the Super Bowl is one step below madness, but that’s exactly what events agency Medium Rare is doing this year in Las Vegas.
-PR firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman’s recent connection with the Koch network is the latest example.
-Broad City stars Abbi Jacobson and Ilana Glazer reprise their famous roles in a taboo-breaking ad for MiraLax.
-To mark its 10-year anniversary in Germany, Uber partnered with AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin.
-New advertisers are being added every day to Adweek’s Super Bowl Ad Tracker.
-Despite fundamentals of digital advertising, most content is not fit-for-platform, writes Anastasia Leng, founder and CEO of CreativeX.