-Legacy apparel brand Original Penguin’s spring ‘23 campaign “Original Good Time” showcases the lifestyle of the brand as one of aspiration and good times. The tongue and cheek campaign by creative agency of record Yard NYC champions confidence, style, and a love for a life well lived.
-To promote its education services, NerdWallet is bringing consumers back to their childhoods with a fictional character who taught them how to count.
-The Advertising Club of New York strapped a group of top creatives to a lie detector test to have them truthfully state the importance of the ANDY Awards.
-Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center.
-With an economic downturn, CMOs must learn to think like chief financial officers, writes Mark Singer, U.S. CMO of Deloitte Digital.
-Couples have flocked to the Park of Love in Lima, Peru for decades, but for the park’s 30th anniversary, digital wallet Yape and agency 121 Latam sought to produce a more inclusive depiction of love.
-A campaign by Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. points out that when humans and sharks interact, it’s the animal that’s far more likely to be injured.