NerdWallet Soothes Economic Anxiety With Your Childhood's Top Number Cruncher: The Count

Why the financial brand is leaning into nostalgia and Sesame Street

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Crayola aficionados and applesauce superfans don’t typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. 

To promote its education services, NerdWallet is bringing consumers back to their childhoods with Sesame Street, and more specifically the fictional character who taught them how to count.

After becoming NerdWallet’s creative agency of record in February 2022, Deutsch LA has glorified the brand’s user-friendly approach to personal finance through messaging that is equal parts engaging and uncomplicated.



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