Tuesday Stir

By Kyle O'Brien 

-Delta Vacations is telling people to not plan their vacations on National Plan for Vacation Day today. Instead, rather than spending the entire day researching, booking, and organizing tedious itineraries, Delta Vacations is telling travelers to make the day “National Don’t Plan for Vacation Day,” and leave all of the planning to them. The campaign by Partners + Napier shows that vacations should be fun. The social media campaign is taking over the Delta Vacations accounts with interactive ways to underscore their tongue-in-cheek call-to-inaction. The campaign comes to life with word search puzzles, “let your phone finish it for you” tweets, and sample vacation itineraries.

-Busch Light is out with its first national Super Bowl ad since 2017 and it’s a funny take on “shelter” with balladeer Sarah McLachlan.


-Singer Katy Perry is stumping for De Soi, the line of nonalcoholic aperitifs she founded with friend Morgan McLachlan last year, while promoting a Dry January collaboration.

-Rolling Stone sees its Super Bowl party as a massive marketing opportunity for its events.

-In this week’s episode of Yeah, That’s Probably an Ad, the crew discusses the return of Billy McFarland, the architect of the notorious Fyre Festival.

-It’s been nine months since WPP announced more consolidation inside GroupM with MediaCom. Now that merger is finally complete, and EssenceMediacom is in business.

-The Gerety 2023 executive jury for Chicago has been announced. The Chicago jury includes: Tracy Mathison, svp, group creative director VMLY&R Commerce; Alisa Wolfson, evp, head of design, Leo Burnett Chicago; Karyn Rockwell, president Wunderman Thompson, Midwest, and 10 others. Learn the full jury and enter by March 3 here.

-Comedian Iliza Shlesinger is returning for another round of Seagram’s 7 commercials, cheering on fans of the liquor.

Catherine, Princess of Wales, is spearheading a major campaign to raise awareness of the importance of early childhood.

-To celebrate the Lunar New Year, American Chinese fast food restaurant Panda Express is out with a new campaign from creative agency The Many that offers fans a chance to win food and gift cards. Running nationally through Feb. 21, the “Good Fortune Scratcher” is a digital game in which players unlock trivia about Lunar New Year and Panda Express through a fun scratcher experience.