How Rolling Stone Uses Its Super Bowl Party as a Massive Marketing Opportunity for Its Events

With help from event partner Talent Resources Sports, the publication manages its party guest list to maximize its year-round marketing impact

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Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year.

A Rolling Stone event at the Big Game may have received the big party treatment in years past. But this year’s Rolling Stone Live at Super Bowl 57 in Arizona is content with a coterie of roughly 1,500 that gives celebrities and brands a chance to make an impact without feeling overwhelmed.




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